This app is designed to offer a comprehensive fitness experience. Unlike other fitness apps, Marathon delivers expertly crafted workouts, customizable set lists, a local trail finder, and goal-setting features to facilitate tracking of personal fitness progress.
Marathon is a fitness app that transforms the workout experience. The shoe is so important to the workout experience that it changes depending on the type of workout performed. Having something that shows movement and relates to the workout experience in a simple way is the reason for choosing it as the main app logo.
The M for marathon is subtly added to the shoe towards the back end to not only push the brand's voice but also give the shoe more movement, allowing the M to act as a racing stripe for the shoe. The branding colors were chosen to be reminiscent of colors used in vintage athletic clothing.